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Island of Misfit Toys: Batman: The Animated Series (McDonald’s Happy Meal Premium, 1993)

Posted in island of misfit toys with tags , , , , , , , on January 18, 2014 by Christopher Pearce

MisfitToys

A rather cool and simple find this week, we’ll be looking at a fast food premium given away by McDonald’s restaurants during 1993 in conjunction with the premiere of Batman: The Animated Series. I picked this up at a thrift store for $2 bucks.

One of my favorite quotes about McDonald’s was something Graham Linehan, the writer and producer of (among many things) the British sit-com The IT Crowd, said a few years ago. “Every time you have McDonald’s as a kid, it’s a victory. Every time you have it as an adult, it’s a defeat.” This is absolutely true and captures something I was thinking about when I found this Happy Meal toy. During most of the 1980’s, I loved Mickey D’s and would beg my parents to take us there for lunch or… dare I hope… DINNER. My order was always the same: The Chicken McNuggets Happy Meal.

By 1993, I had pretty much aged out of Happy Meals… but I was a tremendous fan of Batman: The Animated Series. Simply put, it’s the best version of the Caped Crusader ever captured in any medium and I watched B:TAS faithfully every weekday at 4:30 on FOX5 out of New York City.

I was excited to find one of these fast food premiums… and arguably the best from the B:TAS Happy Meal promotion. McDonalds offered eight toys in all during this giveaway.

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Four of them were Hot Wheels style vehicles featuring Robin, Poison Ivy, Two-Face, and The Joker. The other four Happy Meal toys were essentially small action figures, based on Catwoman, The Riddler, Batgirl, and the toy we’ll be looking at today, Batman himself.

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